Prada Launches Two New Stores in Monte-Carlo
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Prada has opened two new stores, dedicated respectively to the Men’s and Women’s collections, at the prestigious “Hotel de Paris” and “One” complexes in Monte-Carlo, as per an official release from the fashion house.The Prada Man’s store, coveriPrada Launches Two New Stores in Monte-Carlo
Prada has opened two new stores, dedicated respectively to the Men’s and Women’s collections, at the prestigious “Hotel de Paris” and “One” complexes in Monte-Carlo, as per an official release from the fashion house.The Prada Man’s store, covering a total area of approximately 175 square meters on two levels, is located within the “One” complex. It is dedicated to the collections of clothing, accessories, and footwear for men. The large, totally glazed facade reveals the double volume of the store. The interiors, characterized by a black and white chequered marble floor, are structured like a large open space bordered by pastel-green walls and defined by green Aver marble tops that constitute the essential display elements. The ceiling, of modernist design, is made of rafters, as per the release. “The Prada Woman’s store is located at the ‘Hotel de Paris’ and extends over two levels with a total surface area of around 470 square meters and houses the collections of clothing, accessories, and footwear for women, plus an exclusive selection of evening dresses. The main entrance large window welcomes the customer into a sophisticated space leading to a series of rooms overlooking the covered gallery,” says the release.The first floor carries an elegant sequence of large areas characterised by a classical modernism: pastel-green color walls, decorated in bas-relief with motifs inspired by the brand’s iconic prints, are matched with a series of designer furniture in soft and sensual shapes. The space is completed by the typical black and white chequered marble floor, a reference to Prada’s historic shop in Galleria Vittorio Emanuele II, Milan, according to the release.Both stores are made to appear distinct by some important original and rare pieces of furniture signed by great designers of the past, combined with design reproductions made exclusively for Prada.The fashion house is doing all it takes to make shopping easier and more convenient for its customers. Sometime ago Prada had joined Checkout for Instagram Shopping. Prada adheres to Instagram’s new Checkout solution for shopping, a new sales channel by the renowned social media platform. The adoption of Instagram Checkout fits into the brand’s digital strategy, which aims to offer customers exclusive opportunities and a simpler, more accessible purchasing process in a wider range of sales channels, as per the brand’s website. Click on the slideshow for a sneak peek at the stores. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more