Flagship Johnnie Walker Visitor Experience Plan Gets The Go-Ahead Nod
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Formal permission for the plan to create a global flagship visitor experience for Johnnie Walker has been granted by The City of Edinburgh Council Planning Committee, as shared by Diageo through an official release.Plans to create a global flagship visitor exFlagship Johnnie Walker Visitor Experience Plan Gets The Go-Ahead Nod
Formal permission for the plan to create a global flagship visitor experience for Johnnie Walker has been granted by The City of Edinburgh Council Planning Committee, as shared by Diageo through an official release.Plans to create a global flagship visitor experience for Johnnie Walker have taken a major stride forward with official approval from local authorities in Edinburgh. The Johnnie Walker visitor experience is the focal point of the £150 million investment in Scotch whiskey tourism that was announced last April. Diageo claims this to be the biggest single investment program ever seen in the whiskey tourism sector.The application for the venue has been approved, which is expected to create between 160 to 180 new full-time equivalent jobs and to generate in the region of £135 million in tourism spend in the wider Edinburgh economy. As per Diageo, David Cutter, Chairman of Diageo in Scotland, said: “This is another significant step forward in our journey to create an inspiring flagship destination for Johnnie Walker.” “We have had great support for our proposals from local stakeholders and businesses in Edinburgh and we are grateful to everyone who has helped us to get to this stage. We will continue to work with the local community as we now progress with construction and with making our plans a reality.”Diageo further quotes Cristina Diezhandino, Diageo Global Scotch Whisky Director, as saying, “We are incredibly excited by our plans for the Johnnie Walker visitor experience in Edinburgh where people can explore, discover, and immerse themselves in the story of the world’s leading whiskey brand. “We have ambitious plans to make this a truly world-leading attraction, drawing people from the four corners of the globe to Scotland and to give them an unforgettable experience in Scotch whiskey and Scottish culture.”The plans for the attraction include:· A multi-sensory, immersive visitor experience across three floors, guiding people through the 200 year history of the brand, the art and science of whisky-making, and taking them on a journey through the flavours of Scotland.· A flexible events space for staging music, theatre, arts and community events, making the venue part of the thriving cultural life of the city.· A training academy that will be a home for Diageo’s award-winning Learning for Life programme.· Roof-top access with stunning views of Edinburgh Castle and across the city skyline to east, west and north.· At street level the plans include a significant retail space.Click on the slideshow for a sneak peek at Johnnie Walker https://www.blouinartinfo.com/ Founder: Louise Blouin Read more