Neymar Jr. x Diesel Fragrances Unveil Spirit of the Brave
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Diesel Fragrances and Neymar Jr., accompanied by Buzzman, redefine bravery with the launch of a new fragrance, «Spirit of the Brave.» Spread worldwide, the campaign was launched recently in more than 40 countries, as per an official release.In a sNeymar Jr. x Diesel Fragrances Unveil Spirit of the Brave
Diesel Fragrances and Neymar Jr., accompanied by Buzzman, redefine bravery with the launch of a new fragrance, «Spirit of the Brave.» Spread worldwide, the campaign was launched recently in more than 40 countries, as per an official release.In a span of just 10 years, football player Neymar Jr. has become a star. Exposed to millions of fans, journalists, and opponents, each of his gestures is photographed, shared and scrutinized, every word he utters gets analyzed and tweeted, as per the release.“So what exactly is being brave when you are Neymar Jr, one of the biggest stars in the world? By relying on the codes of entertainment, the film intends to define what sticks most to Neymar Jr.'s skin, his tattoos. He has more than 70, each illustrating an important event of his life. Neymar Jr.'s tattoos not only tell his story, they reveal his personality,” says the release.Only The Brave, Diesel’s signature fragrance for men, celebrates its 10th anniversary. For this important milestone, the brand reinvents its vision of modern masculinity with a new, game-changing fragrance, Spirit Of The Brave. Created in close collaboration with the soccer star, Spirit of the Brave encourages young men around the world to play with their fears and reach their full potential, as per the multivu website.Spirit Of The Brave marks the first time Diesel Fragrances teams up with a prodigy from the world of sports. It's also the first time a spokesperson was involved with all aspects of a fragrance's creation, from its very inception to its worldwide launch this Spring, and beyond. Neymar Jr., who is currently wearing Brazil's No. 10 jersey, became a professional player around the time Only The Brave was first launched, according to the website.They come to life under the direction of multi-awarded Canadian director and photographer Mark Zibert to illustrate the definition of bravery: never take yourself too seriously, never stop playing even in front of your greatest fears, as per the release.A unique and very personal film, in the image of the Spirit of The Brave fragrance co-created by Neymar Jr., the bottle is inspired by one of his iconic tattoos. Shaped as a fist, it displays the lion Neymar Jr. wears on his own hand, a symbol of self-confidence and bravery, according to the release.This campaign, supported by a display coverage also photographed by Mark Zibert, will be deployed in several countries including France, Italy, the United Kingdom, Germany, the US, and of course Brazil, as per the release.Click on the slideshow for a sneak peek at the fragrance and the star. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more