The Macallan Launches One of the Best Scotch Experiences
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The Macallan, one of the world's most admired single malt Scotches, recently announced the launch of The World's Best Scotch Experiences - a unique celebration of innovative, interactive, and engaging whisky serves. Through this series, viewers will be providThe Macallan Launches One of the Best Scotch Experiences
The Macallan, one of the world's most admired single malt Scotches, recently announced the launch of The World's Best Scotch Experiences - a unique celebration of innovative, interactive, and engaging whisky serves. Through this series, viewers will be provided a never-before-seen look into some of the world's most unique whisky experiences co-created with like-minded partners, showcasing their craft for creating multi-sensorial guest experiences, the official release says.The event has been designed in collaboration with culinary and mixology tastemakers and aims to showcase the most elevated Macallan experiences from Manhattan to Mexico City and beyond through a unique video series. Starting from a four-course tasting menu to an immersive, table-side cocktail creation. It provides viewers with behind the scenes look at these remarkable creations.The release further mentions that “guests will be able to sip whisky from a 3D printed serving vessel, enjoy cocktails that will transport them to the Spanish forests where the story of The Macallan begins through handmade casks, sit table-side for an immersive cocktail experience over an iconic revolving dance floor and more. Each experience is truly unique and tailored between The Macallan and the tastemakers.” According to the release, “every moment during the event features an innovative chef or bartender, demonstrating their talents and paired with unique stories. Each detail, from the sourcing of ingredients to glassware, has been carefully curated to ensure every part of the experience reflects the outstanding quality and distinctive character found in The Macallan.”“As the leading single malt Scotch whisky, we strive to lead the way when it comes to new, immersive experiences, which in turn creates memorable moments and long-lasting success for The Macallan," said Alexis Calero, Key City & Spiritual Homes Manager at The Macallan. “Through The World's Best Scotch Experiences series, we were able to create and collaborate with chefs and mixologists that share the same passion we have for creating unique experiences and memories that bring The Macallan to life in an unforgettable way.”Consumers around the world will be able to try The World's Best Scotch Experiences across six key cities including New York, Chicago, Toronto, Miami, Los Angeles, and Mexico City. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more