Basketball’s Sneaker King P.J. Tucker Features in Foot Locker’s Campaign
newsdepo.com
Foot Locker recently released “The Letter,” a comedic TV and digital spot that showcases just how far someone will go to get their hands on a coveted pair of Nike Air Max shoes, according to a release shared by the brand.The ultimate sneakerhead campaignBasketball’s Sneaker King P.J. Tucker Features in Foot Locker’s Campaign
Foot Locker recently released “The Letter,” a comedic TV and digital spot that showcases just how far someone will go to get their hands on a coveted pair of Nike Air Max shoes, according to a release shared by the brand.The ultimate sneakerhead campaign, launched recently, features P.J. Tucker along with singer and model Pia Mia, and actor JD McCrary alongside a hoard of Nike Air Max silhouettes, ranging from the Air Max 95 to Air Max Plus as they fulfill what they believe to be a budding sneakerhead’s dreams — with a humorous twist.“We know our customers’ impulse and motivation revolves around their love for sneaker culture,” said Patrick Walsh, Vice President of Marketing, Foot Locker North America. “Because Sneakers represents a shared belief and comes to life in this spot as we see a young sneakerhead go to extreme lengths to convince real-life stars to aid in his quest to secure coveted sneakers.”“Anyone who knows me, knows that sneakers are in my DNA, so of course I’m excited to be working with Foot Locker as part of their ‘Discover Your Air’ campaign,” said Tucker. “Whether you’re on or off the court, you always need to bring your A-game when it comes to style, and I know all too well what it’s like to chase those elusive kicks.”The collection of sneakers that feature in The Letter is available online, at Foot Locker stores around the country, and through shoppable Instagram posts. The campaign has been created by worldwide agency BBDO.Foot Locker is a global retailer of athletically inspired shoes and apparel. The company operates out of its headquarters in New York City. Click on the slideshow for a sneak peek at the star and the Foot Locker shoes https://www.blouinartinfo.com/ Founder: Louise Blouin Read more