Fashion brand & Other Stories Launches in China
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Fashion brand & Other Stories recently announced that they are making their debut in China on Alibaba’s Tmall, the online B2C marketplace in China, set for autumn 2019.The online launch will enable growth and expand the reach of the visual world of &Fashion brand & Other Stories Launches in China
Fashion brand & Other Stories recently announced that they are making their debut in China on Alibaba’s Tmall, the online B2C marketplace in China, set for autumn 2019.The online launch will enable growth and expand the reach of the visual world of & Other Stories to a whole new fashion-loving market. With the help of this platform, Chinese customers will be able to find a wide selection of & Other Stories’ ready-to-wear, shoes, bags, jewelry, and accessories. They will get access to the best possible shopping experience through Tmall’s expertise for the first time. “We are very happy to announce our partnership with Tmall, which makes our collections available in China for the very first time. We look forward to the launch this autumn and can’t wait to get to know our Chinese customers and seeing their interpretations of our wardrobe treasures,” says Sanna Lindberg, Managing Director, & Other Stories.“& Other Stories is an incredibly innovative brand. We are delighted that they will be launching on Tmall to connect with the more than 700 million consumers across our platforms. This collaboration marks another important milestone in our long-standing partnership with H&M Group brands, and we look forward to continue working together to bring elevated shopping experiences to Chinese consumers,” says Jessica Liu, General Manager of Tmall Fashion and Luxury, Alibaba Group.For fashion enthusiasts, & Other Stories a part of H&M group, was initiated in March 2013 and offers women a wide range of shoes, bags, accessories, beauty, and ready-to-wear. & Other Stories at present has 70 stores and their online shop delivers to 15 countries in Europe, the U.S., and Korea.Tmall, on the other hand, was built in 2008 and serves those consumers that are looking for branded products and a premium shopping experience. A large number of international and Chinese brands and retailers have made their presence felt at Tmall. According to Analysys, Tmall was found to be China’s largest third-party platform for various brands and retailers with respect to gross merchandise value in the year 2017. Tmall is one of the businesses of Alibaba Group.Click on the slideshow for a sneak peek at the brand. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more