Prada to Ditch Fur to Meet Demand for ‘Ethical Products’ from 2020
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Top fashion house Prada joins a slew of others in dropping the use of fur for its products, in light of the continuous demand for ‘ethical products’ and alternative options. The fashion house made an announcement that it is ditching fur from 2020.AccordinPrada to Ditch Fur to Meet Demand for ‘Ethical Products’ from 2020
Top fashion house Prada joins a slew of others in dropping the use of fur for its products, in light of the continuous demand for ‘ethical products’ and alternative options. The fashion house made an announcement that it is ditching fur from 2020.According to the company, it wants to focus on ‘meeting the demand for ethical products’ and will turn its focus to innovative materials. The designer joins a growing list of designers and retailers that have recently banned fur, including Jean Paul Gaultier, Gucci, Versace, Armani, and Burberry.“Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products,” Head of Prada, Miuccia Prada, said.A post on the brand’s social media handle said, “Prada has announced, in collaboration with the Fur Free Alliance, that it will no longer use animal fur in its designs or new products, starting with PradaSS20 Women’s collections.”“The Prada group with its brands now joins a growing list of fur-free brands that are responding to consumers’ changing attitudes towards animals,” added Joh Vinding, Chairman of the Fur Free Alliance (FFA).“PETA applauds Prada for joining the ever-growing list of fashion houses that are dropping fur, we now urge the brand to follow in Chanel’s compassionate footsteps by also removing cruelly obtained exotic skins — including crocodile, lizard, and snake skins — from future collections. Most shoppers no longer wish to wear anything from any animal who was electrocuted, bludgeoned, and killed,” said Dan Mathews, Senior Vice President of Campaigns, PETA, to Plant Based News.https://www.blouinartinfo.com/ Founder: Louise Blouin Read more