River Island Launches Harpenne for Older Women
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The high street retailer River Island Global Holdings has announced the launch of a new online women’s wear brand to cater to women above 40, a group of women who have, according to the label “predominantly been ignored on the high street.” The new branRiver Island Launches Harpenne for Older Women
The high street retailer River Island Global Holdings has announced the launch of a new online women’s wear brand to cater to women above 40, a group of women who have, according to the label “predominantly been ignored on the high street.” The new brand Harpenne will make its debut in September this year.The brand aims to appease the sartorial needs of those over the age of 40 to counteract the widely-believed idea that mainstream fashion brands appeal primarily to a younger demographic.“As opposed to conforming to fashion’s ephemeral trend circuit, Harpenne intends to create timeless clothes that can be worn all year round by older women who might’ve previously felt ignored on the high street,” writes Independent.According to the Independent report, for its first launch, there will be 120 pieces in total in the collection, with Harpenne stating that all materials have been sustainably sourced and designed to fit a range of body shapes. Standout items include a long-sleeved dress complete with a paint-splattered pattern, an eye-catching scarlet wool coat, and a white Victorian lace blouse. The collection also includes everyday wear, such as a gray-colored off-the-shoulder jumper, a long black puffer jacket, and a pastel blue buttoned shirt with puffed-up sleeves.“Harpenne was created after noticing a huge gap in the market. We want to give the forgotten customer a voice,” said Fiona Lambert, managing director of business development at River Island. “The pieces within the collection are inspired by culture and individuality. Aimed at women with attitude, Harpenne wants to revolutionize the retail offering so all women can embrace their sense of style and feel confident, no matter what their age.”Prices start from £25 and can go up to £100 for certain dresses. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more