AliExpress to Showcase Global Designer Brands at Milan Fashion Week
newsdepo.com
AliExpress, the global retail online marketplace of Alibaba Group, announced that it has entered into a partnership with Milan Fashion Week.The partnership includes a catwalk event and an exhibition to present the collections of several designer brands to audAliExpress to Showcase Global Designer Brands at Milan Fashion Week
AliExpress, the global retail online marketplace of Alibaba Group, announced that it has entered into a partnership with Milan Fashion Week.The partnership includes a catwalk event and an exhibition to present the collections of several designer brands to audiences worldwide, through its digital platform that reaches consumers in 220 countries and regions.The event has been titled “Starry Night,” and features a number of Italian fashion brands and Chinese brand — Mishow.AliExpress’ interest in the fashion industry and its presence in the Milan Fashion Week can be observed as the company’s foray into a category that has great potential. Earlier this year, the platform opened registration to merchants and SMEs in four pilot countries outside of China — Italy, Spain, Turkey, and Russia. It allowed them to sell locally and cross-border in eligible markets. Consumers are now able to choose from a wider range of products and follow the latest fashion trends from iconic markets worldwide, including Italy.“AliExpress is now bringing new ideas and energy to one of the world's top fashion weeks and has launched an online competition campaign ‘Take Me to Milan’ that has already seen thousands of AliExpress fans from different countries taking part. More than 50 of them will be chosen to attend the show in Milan and enjoy a unique experience. AliExpress will also connect the brands with consumers through its live-streaming tool ‘buy while watching,’” the brand informs.The exhibition itself will give visibility to a dozen AliExpress fashion sellers, including Mishow. The brand includes their latest designs, as well as an augmented reality-powered digital screen “magic mirror” offered by Alibaba that lets shoppers virtually try on clothes and cosmetics.Wang Mingqiang, General Manager of AliExpress, said, “We are honored to participate in Milan Fashion Week. AliExpress is dedicated to becoming a platform for lifestyle, innovation and latest trends. We want to use this opportunity to reinforce our commitment to bringing more quality products and a unique, fun experience to consumers.”The show will take place at Salone Dei Tessuti the night of September 20 followed by an invite-only cocktail party, during which AliExpress will unveil its 2020 fashion trends report.For details, visit: http://www.aliexpress.comhttps://www.blouinartinfo.com/ Founder: Louise Blouin Read more