On the final day of Paris Fashion Week, fashion.com will be auctioned off this autumn. Internet experts predict that it could fetch a record price.“With the worldwide race in online fashion, I would expect fashion.com to attract a lot of interest from giant retailers and well-known brands, along with successful smaller players and new entrants looking for a competitive edge,” said Karine Kugler, CEO of The Three Marketers, a firm specializing in Search Engine Optimization and social media marketing. “As a result,” Kugler concluded, “this could be one of the highest prices ever paid for a domain. Fashion.com is a rare one: iconic, highly memorable and easily searched. It should generate strong sales numbers while saving its buyer millions in sales and marketing costs.”According to Peter Johnston, the international business adviser who represents the domain’s three owners, over the past 25 years, several offers have been made to buy fashion.com.The auction for fashion.com will incorporate private bidding, beginning October 24.Online auction firm Auction-Experts (auction-experts.com) will oversee the auction and related technology. https://www.blouinartinfo.com/              Founder: Louise Blouin Read more