Daniel Wellington Unveils Biggest Product Launch to Date
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Its biggest product launch to date, Swedish watch and jewelry brand, Daniel Wellington, has released its iconic Link Collection and global campaign faces. “It’s been three years in the making, but on my mind since day one,” said Daniel Wellington fDaniel Wellington Unveils Biggest Product Launch to Date
Its biggest product launch to date, Swedish watch and jewelry brand, Daniel Wellington, has released its iconic Link Collection and global campaign faces. “It’s been three years in the making, but on my mind since day one,” said Daniel Wellington founder Filip Tysander. The iconic Link launch happens alongside the unveiling of the brand’s much-anticipated global campaign faces: American model Hailey Bieber, NFL player Odell Beckham Jr., Chinese singer-songwriter Lay Zhang, South Korean model and actress Sung Kyoung Lee, Bollywood actors Ayushmann Khurrana and Radhika Apte, and Argentinian soccer player Paulo Dybala. These seven new faces each an achiever in their areas, capture the new iconic Link’s bold and modern sensibility. “We thoughtfully selected the seven faces representing this launch with the word ‘icon’ in mind. Daniel Wellington is truly a global movement, and the selection of these faces capture our global scope, featuring iconic leaders in fashion, sport, and entertainment from all over the world,” said Daniel Wellington CMO Anders Hedman. Daniel Wellington was founded in 2011 in Stockholm, Sweden, and represents detail-oriented design at its finest. The brand’s watches and classic jewelry have wide-ranging appeal. The new watch is available in polished stainless steel or refined rose gold plating. It features a metal bracelet with three-piece links, consisting of solid steel, individually crafted pieces in an elegantly tapered form. The brand’s 12 index dial design has a modern silhouette because of the sculptural lines of the raised midpiece that blends effortlessly with the watch case. “The attention to detail paid to this new collection is unparalleled — from custom mixing an exclusive rose gold-tone, to ensuring the metal bracelet flows seamlessly from the watch case, each and every piece of this new watch was diligently crafted with luxurious design in mind,” said Hedman. The iconic Link Collection is available in three sizes, 28 MM, 32 MM, and 36 MM and is available at danielwellington.com and Daniel Wellington stores worldwide.https://www.blouinartinfo.com/ Founder: Louise Blouin Read more