Canadian lifestyle and Athleisure brand Lole has tapped actor and outdoor enthusiast Josh Duhamel as its brand ambassador. Duhamel has joined the brand as an equity investor and part-owner. The company’s dedication to wellness, supporting global communities, and sustainable consumption is what drew the actor to be a part of it. As the new face of the brand, he becomes an advocate as it continues to promote eco-friendly and wellness-infused lifestyles across Canada, the US and Europe. “Like most people, my days get hectic between being a parent, working, and maintaining an active lifestyle,” says Duhamel. “Lole takes an ‘everyday basic’ and gives it a cutting-edge style that allows you to go from a meeting to a spontaneous hike in the woods, or whatever it is that you’re into. I love that the brand is very mindful, making conscious decisions about what products are used to create environmental, simple styles. I know that no matter where I go next, I don’t have to overthink what to pack because Lole has me covered.” A series of videos is the launch base for this partnership and showcases Duhamel in Lole's activewear while exploring the world. Each video has been filmed in a different location — across Hawaii, Montreal, Tanzania, and Minnesota. It shows how Lole’s versatile and high-performance products are designed to allow travelers to continue to feel good about their clothing and lifestyle choices no matter where they decide to travel. The partnership with Duhamel launches Lole’s new travel-wear line for men across North America. Known for his appearances in the “Transformers” movie franchise and several other films and television series, including the upcoming “Jupiter’s Legacy” series and directorial debut with “Buddy Games” in 2020, it was the actor’s passion for outdoor activities, wellness and reducing carbon footprints that made him a natural fit to become Lole's ambassador. For details, visit: www.lolelife.com.https://www.blouinartinfo.com/              Founder: Louise Blouin Read more