NuZee To End Sales Of Plastic-Encased Single-Serve Coffee Capsules
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NuZee, a leading US single-serve pour-over coffee producer and co-packer, will stop sales of plastic-encased single-serve coffee capsules by January 1, 2020. According to NuZee’s CEO, Masa Higashida, the move responds to both shifts in the market and gNuZee To End Sales Of Plastic-Encased Single-Serve Coffee Capsules
NuZee, a leading US single-serve pour-over coffee producer and co-packer, will stop sales of plastic-encased single-serve coffee capsules by January 1, 2020. According to NuZee’s CEO, Masa Higashida, the move responds to both shifts in the market and green concerns: “This decision is based on several factors, including the growth of the company's single-serve, pour-over co-packing operations and our commitment to sustainability and environmental stewardship.« Higashida has also commented on the quality of the coffee this more ecologically sound method produces, »We believe that our single-serve pour-over coffee products offer superior flavor and taste compared to the plastic-encased, single-serve capsules compatible with single cup coffee brewing systems. We also expect to introduce 100% biodegradable or recyclable single-serve, pour-over options by July 2020, making them the most environmentally conscious single-serve product on the market.”NuZee begun selling plastic-encased, single-serve coffee capsules in 2014. The company shifted its focus in 2016, when it began producing single-serve pour-over coffee for the US market. The move was intended to introduce a US market to one of Japan’s most popular methods of enjoying coffee. In Japan, approximately 2.5 billion cups of single-serve pour-over are consumed each year. After a positive US market response, NuZee created a new division called NuZee Co-Packing Services, which has grown considerably since its inception.According to the brand, “NuZee is producing single-serve pour-over coffee for some of the top roasters and brands in the industry. NuZee's current capacity is 75 million single-serve, pour-over cups per year.”In early 2020, the company will move its operations over to a new 16,603 square-foot facility in Plano, Texas, away from its current location in Vista, California. NuZee’s coffee is certified Fair Trade, Organic, Kosher, and Halal. https://www.blouinartinfo.com/ Founder: Louise Blouin Read more